The European Media Studies programme is a joint programme run by the University of Potsdam (Institute of Arts and Media) and the Potsdam University of Applied Sciences (Department of Design). The University of Potsdam and the Potsdam University of Applied Sciences run this consecutive programme jointly and on an equal footing at both Bachelor’s and Master’s level. Students are enrolled at the University of Potsdam.
“The wheel is an extension of the foot; the book is an extension of the eye.”
Marshall McLuhan
Bachelor
The distinctive features of the Bachelor’s programme lie not only in the collaboration between two universities, but also in the breadth of its curriculum. The programme combines practical training (through an introduction to digital design techniques and the development of format and concept projects) with theoretical study (including media theory, media art, the history of media culture, and forms of media presentation such as games or VR). Courses in cultural economics and media law round off the curriculum.
Master
The Master’s programme provides an in-depth exploration of cultural and media studies, taking into account current international research, and combines this with digital design techniques and project work. The focus is on issues relating to media theory, media aesthetics and media art, as well as on the examination of specific media configurations, strategies and the history of media culture, alongside current developments in the media.
Studying Abroad
Studying abroad is a valuable experience. The EMW enables BA and MA students to undertake a study period in various languages at selected partner institutions through the European Erasmus programme (e.g. Austria, Spain, Turkey, Italy, Hungary, Greece, Poland, France). Students can usually apply between 1 December and 10 January each year.
Application
European Media Studies is a single-subject degree programme at both Bachelor’s and Master’s level. Students are enrolled exclusively in Media Studies and do not take any other main or minor subjects. Each year, approximately 40 places (BA) and 20 places (MA) are allocated for the winter semester. The application deadlines are 15 July (BA) and 1 June (MA) respectively.
